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William Hepner

Translator | Writer

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  • The Native Speaker in Translation: Three Fallacies

    November 17, 2024 - By William Hepner

    We all have bugaboos and afflictions as human beings. They tend to percolate into our unconscious, dashing our plans, messing with our standards, opening shutters and throttling cabinets in our tidy neuronal offices of the mind, and generally doing everything in their power to ruin a good night’s sleep. And…

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    The Growth of Virtues

    1 month ago

    A Simple-Minded Complexity

    2 months ago

    The Meaning and the Feeling of Life

    4 months ago
  • The ATA Annual Conference

    October 27, 2024 - By William Hepner

    On a Saturday night, while I sit typing away at a desk in a colorless white-walled bedroom, concealed in an apartment building next to the university where I’ve been finishing my two-year master’s degree in translation, I have reason to be excited. I am a schoolboy waiting for his favorite…

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    Related Posts

    The Growth of Virtues

    1 month ago

    A Simple-Minded Complexity

    2 months ago

    The Meaning and the Feeling of Life

    4 months ago
  • A Translator’s Research Guide to the Field of Marketing

    July 17, 2024 - By William Hepner

    Knowledge Organization and Dissemination In a world that is increasingly globalized and interconnected, consumers and businesses alike have come to inhabit a marketplace of goods and services that have also become increasingly globalized and technology-driven. In this modern-day context, marketing as an academic field and commercial practice has become all…

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    Reading the Newspaper: Its Death and Resurrection

    August 18, 2024

    The Funhouse of Spanish Syntax

    August 3, 2024

    The Misattributions of the Ego

    July 11, 2024
  • Parallel Texts: An Object Lesson

    November 3, 2023 - By William Hepner

    For the translator in the twenty-first century, one of the most fervently repeated collocations of the times has to be machine and translation, those two suggestive siblings that have gone on to establish their reputations as the acrobats in a traveling circus of technology. As members of the audience, both…

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    A Translator’s Research Guide to the Field of Marketing

    July 17, 2024

    Translation Is Not Localization

    June 24, 2024

    The Savvy Translator?

    October 15, 2023
  • The Savvy Translator?

    October 15, 2023 - By William Hepner

    In the world of professional translation, it goes without saying that the technological advances of the past few decades and, in particular, those of the rampant additions to the translation market such as ChatGPT and other kinds of artificial intelligence have meant the continuous upheaval of the industry. But this…

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    Related Posts

    A Translator’s Research Guide to the Field of Marketing

    July 17, 2024

    Translation Is Not Localization

    June 24, 2024

    Parallel Texts: An Object Lesson

    November 3, 2023

Recent Posts

  • 1 month ago The Growth of Virtues
  • 2 months ago A Simple-Minded Complexity
  • 4 months ago The Meaning and the Feeling of Life
  • 6 months ago Temporal Humility
  • 8 months ago On Self-Cruelty: Two Fallacies of Regret

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