Q: What is transcreation? A: Transcreation as a word combines two different words: translation and creation. But the word creation as such is something of a misnomer; transcreation can be more readily understood as a combination of copywriting and translation, amounting to a kind of creative adaptation of a text…
Both inside and outside the translation industry, confusion often abounds about the difference between the terms translation and localization. Some clarity is therefore in order: the two words are indeed different, though far from being so distinct in all situations that they could occupy different sectors of the industry. In…
